How to Create an Automated Recruiting Funnel
In this article, we talk about how to
create an automated lead generation
funnel for your network marketing business.
Now it might sound like a lot of
fancy words right there but really what
I want to do is show you how I figured
out how to automate recruiting and
giving presentations and you know
building rapport with people and making
context and generating leads and you
know it took a while to figure this
stuff out. But I’m gonna give you kind of
a Cliff Notes version and if you take
what I show you in here and start to
apply it and create some of these things, I
believe that you’re gonna have some much
faster success rate at whatever you
happen to be doing. Whether it’s direct
selling, network marketing, MLM, sales in general and
so on. Okay so what I’m gonna do is I’m
gonna take you to my website at MLMRC.com and
we’re gonna go through this sales funnel
in a lot more depth okay. So if you want
to learn about automated lead generation,
I suggest you go there now. Final I want
to talk to you quickly about what we’re
going to cover one is automating the
lead generation process I have a thing
that I cover in here called the
Moneyball growth formula I have a
five-step final system I’m going to show
you I’m gonna show you the case study of
that funnel system and basically what I
call how to get unlimited downline signups, okay now
marketing in general it’s pretty much
like creating taking a Rubik’s Cube that
has all these different colors and
everything figuring out how to match up
the sides match up everything so that
you have a completed process okay the
other thing that are these are some kind
of key phrases that I learned a while
ago that I think are really really
important and that the system is the
solution I want you to think about that
the system is the solution because the
system is the leverage by which you turn
ordinary people into extraordinary
performers great businesses do not look
for extraordinary people great
businesses look for ordinary people and
leverage them with extraordinary systems
basically this is a your ability to use
the systems I’m going to show you to
create a faster process really what it
what it means okay now the other thing
is is if you have a sales force there I
believe there’s a myth of motivation and
this comes down to also your own
motivation says rather than motivate
people to increase productivity create
systems to increase productivity and the
motivation naturally or will naturally
follow probably one of the most powerful
statements I ever heard and I’ve studied
it over and over and over again okay so
when you create the right systems it
increases your productivity so instead
of having to
fire yourself up go to all the pep
rallies and so on the system itself will
actually give you the motivation due to
the fact that you’re actually creating
results and one other great one I heard
this from a guy was public speaking
automation is to your time exactly what
compounding interest is to your money
now okay so let’s
talk about the money bulk rose formula
real quick it’s based on I call it the
Moneyball growth formula because I love
the movie Moneyball okay I happen to
have Brad Pitt is the kind of the main
guy in here and what it did is it
followed around the Oakland A’s who had
a very very very small athletic but this
is a true story by the way that we’re
going against the New York Yankees that
had the biggest budget in the in the
major league baseball okay and what
happens is the beginning of the movie is
they you know they basically get gutted
they lost all their main players and the
guys are sitting around in the office
and Brad Pitt starts asking them
questions and they’re trying to figure
out who they’re gonna bring on board
they start asking the problem and he
keeps asking the problem he says well
the problem is that there was rich teams
and poor teams and then there’s feet
of crap and then there’s us ok that’s
what Brad Pitt’s saying to these guys
and he’s saying this to his lead scout
ok so ultimately these guys are going
against everything and he’s trying to
think outside the box I want to slow
down for a second with Alan he’s trying
to think outside the box
eventually he runs into this guy Jonah
Hill which plays Richard Branson of the
brain I don’t think of his name as I go
through its ok and he confronts him
because this guy basically goes to Yale
and he’s kind of a numbers cruncher and
so on ok so this is really kind of a
turning point in this movie and for the
the Oakland A’s when they found this guy
ok and he said down in the parking
garage when when Brad Pitt confronts him
and says why these guys listen to him
what makes him so special he said
there’s an epidemic failure to
understand what’s really happening and
obviously they’re talking about baseball
people who run ball clubs think in terms
of buying players okay and if you’ve
ever been in a networking company you
know that companies a lot of times a
little bridge big players to come in and
so on but he goes on to say so your goal
shouldn’t be by players but to buy wins
trying to figure out the wins but in
order to get wins you need to get runs
but in order to get runs you need to get
hit so you have to really really
actually go all the way back to the
beginning of this find out where you’re going okay now all
that in mind you know so that’s kind of
the the Cliff Notes version of that and
I would recommend that you watch that
movie it’s fantastic especially from a
marketers staple a great movie but I’ve
always had a process that I called
five-step recruiting process so you’ve
seen them videos if you watched a my
stuff that I prospect at contact people
I present to them I follow up I repeat
the process and basically I’ve done this
online or I’m sorry usually with a phone
or an email process it’s about as fast
as a gun I’ve done that for like
years but what I asked myself eventually
now that we’ve got new-school
technologies with the internet is how
can I automate this process I kind of
really do this and really what it comes
down to based on today’s technology is
if I asked you which would you rather
dig a ditch you know for me ten feet
deep and hundred feet long if I gave you
a hundred grand just to finish the ditch
would you rather use a shovel or a
backhoe obviously the backhoe
okay so what I created and what I
started to study out or what I called
lead generation funnels and I’m gonna
give you an example the one that I
created for my company now I do own an
energy energy company called bid point
you’re welcome to look it up and so on
and see what it likes better than what
it looks like and out below this article
I’ll put things where you can actually
opt into these funnels so you can
actually watch the process you might not
be interested in the funnel itself but
watching the process okay so what I’m
gonna do is I’m a cover from top to
bottom kind of what I created okay so
knowing this of automating it I thought
about the same process going back to the
five steps from an internet standpoint
okay so I realized that I had to get
traffic which is people looking at it
you have to drive them somewhere
somewhere they’re gonna look at it get a
capture information and you got to build
rapport okay that really is the essence
of what you’re doing and then you make
the proposal after that basically pitch
well if you don’t have these in the
correct order a lot of times it doesn’t
work either okay so if we started with
traffic obviously there’s just a
tremendous amount of traffic out there
these days and you don’t have to be an
SEO expert or anything like that.
(for more details on this automated recruiting funnel, just go to MLMRC)
You really just have to understand that you
can buy traffic these days the same as
back in the day you would have had to go
grow corn if you wanted corn now you can
go to store and buy a can of corn okay
it’s the same thing with traffic you
don’t have to be SEO so you know you can
just buy people to look at your stuff
you also have to have some place to send
them now landing page is very simple and
you can get landing pages these days for
like you know a couple of dollars a
month you don’t even you know you could
have just a blog page when I say landing
it’s just somewhere somebody’s gonna go
visit the other thing is capture now you
can capture people by having them opt-in
which is something kind of cool but I
also would say that you can pixel people
bed then that’s kind of a kind of more
complicated thing and then after you get
their information you basically start to
communicate with them you’re really
building rapport this is kind of the big
part and I’m gonna show you how this
works
in the next section here rapport and
then you make your proposal getting into
join sign up buy your product whatever
it might be
okay so real simple so we’re gonna break
down this top the marketing top the
bottom marketing funnel as an example
okay we’re gonna start with the first
section of it and we’re gonna split it
in half and this is kind of where the
leads come from where they go what
they’re gonna do okay
so basically I got a I got a Facebook
post here that I’m sorry I’m gonna go
back here I got the Facebook post I
thought I could have a my mouse on here
but I have a Facebook post on the far
left that came from a blog post I
created so my my core thing was I
created the blog post that had a little
information that that was gonna be my
cornerstone to explain something and
inside the blog post there was a link to
go to the opt-in page where they’re
gonna give me my their information I
advertised the blog post by taking the
blog posts and making it a post on
Facebook and driving paid traffic to
specific my target market to go there so
then when they clicked on the Facebook
post it went to the blog they read a
little information and then they opted
it in okay now if you think about this
people are already weeding themselves
out of this funnel they’re going you
know if they’re not interested they’re
not gonna click around on it but if they
go to the opt-in page I’ve already got
somebody that really wants something so
the second half of this is if they’ve
opted in the first thing I’d send them
once they’ve opted in is I sent a quick
bridge page all the bridge page is is
it’s just kind of a little extra thing
it’s a short video that basically is an
autoresponder email that comes out so
hey thanks for opting in or I’m sorry
you just sends them redirects them
directly to the video redirects in there
and they check that out the other thing
is is now that they’ve opted in I
delivered the PDF that I put on there but
I also sent them a sequence of four
videos that explain a little more in
detail about the benefits or five videos
the benefits of being like you know
getting paid on energy and so on and at
the end of the video the last video the
last final video basically is the call
to action to go check out the last bit
of information about our company and
potentially sign up as a as an advisor
with us okay so the same process can
work for anything that you’re out there
doing okay now this all comes down to if
you think about if you create a funnel
that’s not super complicated it’s just
the same process in fact if you want you
can rewind this and pause it and you
know copy my mind but I if I asked you
this question if I gave you five dollars
for every dollar you gave me how many $
bills would you give me more than likely
you give me as many as you could right
so what I mean by this is this is if you
can buy traffic and you can send them
through a funnel that’s automated it
pretty much is evergreen is what they
call it it’s runs on autopilot and if I
know that at the end of the funnel if
somebody actually becomes an advisor
with our company does a few deals and so
on on average every person that becomes
an advisor with us puts dollars in
my pocket that gives me the the value
proposition of what that person is worth
what one distributor one one advisor is
worth to me okay if I reverse engineer
this I know that if only if one out of a
hundred people that gets the book
becomes an advisor I can then reverse
engineer that and realize what it takes
for me to get the hundred people to that
landing page to begin with and if you
think about it if I spend an amount but make
zero, then how many times do I want to spend
right. okay so it’s really really a
powerful principle here if you
understand that okay and that’s kind of
where it goes from there so what I would
tell you is this okay you can go
check out more
training at www.mlmrc.com let me get and I have a
member’s lab where I could actually show
you inside there I have a lot more
detail it’s totally free to become a
member of my life
that has videos on Facebook marketing
YouTube’s generating funnels Facebook
ever — what I say I said Facebook
advertising pretty much everything you
would need to create these things to
show you what you need to build the
rapport with people I’ve got a ton of
videos in there and it’s absolutely free
it’s just something I have under one
place you opt-in and you can get it and
check it out and they’ll be a link
somewhere around here that you can watch
it and get to get that information you
go opt into that so anyhow hope you
hopefully at least got your wheels
turning and what the potential is how if
you automate this stuff that he can
really you know you can just really just
send as much money at this one you know
it’s the front end start driving people
through that that weed themselves out by
the time they come out at the end you’ve
got a full-fledged person it’s you know
that fully understands what you’re doing
which you’re in — ready to roll and in
most cases you don’t even know if you
haven’t even talked to him yet
and they’re already an advisor because
you’ve automated the entire process so
hopefully enjoyed this article.
HELPFUL AUTOMATED RECRUITING FUNNEL TOOLS:
Now if you’re doing any kind of network
marketing business and you need to build
a downline, then you’ll also want to be
sure to check out this website over at
mlmrc.com . They offer an automated
downline building service. So you can grow
your downline 10X faster than traditional
methods. Add 500 new faces to your team
in just weeks. So check that out as well.
And be sure to share this article with your
team as well.
And you know go ahead like it
share it and follow me on here for more
great network marketing tips and strategies.
I put more content out there for you
as often as I can.
thanks again and I’ll see you on the
other side thanks.